MARCO TINELLI - FROM A MODEL TO A NEW ONE: LET’S MINIMIZE THE CHAOS The world is changing: after just 10 years foretelling it, it finally happened. No-one today is even trying anymore to underestimate this change and its constant acceleration. The advertising model, created in the 19th century, has been disintegrated under the pressure of new technologies and, consequently, of consumer behavior’s changes.             FEDERICO CAPECI - PRESS: WHICH FUTURE ? In the last decade Internet has been radically changing the world. We can today easily argue that Internet is indeed no more just a medium, but a whole environment in which people spend their time, passions and needs of information. Moreover, today being informed about everything’s coming up is kind of mandatory. This perspective has been strengthen by the unlimited access we all have to huge amount of information. This all, dramatically affected the way people perceive, use and ask to the press.             14 Sept – TrendWatch It’s online the new release of FullSIX creative Trendwatch 2007   1 Oct - DMC France Yann Carré appointed General Manager of DMC   24 Oct – FullSIX Day Paris Online videos and documents of the open day organized by FullSIX             25 Sept | THE WAR OF SOCIAL NETWORKING WEBSITES With 42 million active users, FaceBook is the second largest social networking site globally after MySpace         27 Sept | THE HALO EFFECT A week after the launch, Microsoft said that it had posted more than 300 million $ in sales of Halo 3 (the third and last installement of the series), making it one of the most successful videogames ever.(The Wall Street Journal – October the 8th 2007)           10 Oct | JAIKU ACQUISITION TO ROUND OUT GOOGLE'S MOBILE AMBITIONS Google continues snatching up popular web services, the latest addition to the Google stable is Jaiku the "activity stream" and mobile sharing service.         FullSIX Group           | Financial site           | The Trendwatch            | Hyper-Marketing           | Web Factory