February issue

PIERRE SANTAMARIA I ENGAGEMENT: A KEY SUBJECT IN A FAST EVOLVING MARKET I Today, more and more, advertisers and marketers are focusing their attention on this issue: Engagement. That's not just the newest up to date concept. It is a new way of looking at and approaching customer relationship strategies.

YANN CARRÉ I THE RIGHT PRICE I The right price - what is it? A well known TV program presented by Philippe Risoli or a recurrent question asked by advertisers, talking about their advertising agencies? Well, both of them, but the one we're interested in is obviously the second one.

			16.01 I THE STEVE JOBS 90 MINUTES KEYNOTE IN 60 SECONDS If you haven't had the time to follow Steve Job's conference at MacWorld, here it is the speech synthesis. Enjoy it.

			30.01 I COMMUNICATION OVERLOAD AND MULTITASKING GENERATION Given the impossibility to assimilate an excessive array of media options, people tend to go multitasking. It's time to learn discriminate useful from redundant information.

			01.02 I SPAM OR THE API VIRALITY PATTERNS Facebook system for applications is ground-breaking in many senses. But they only work if the users have an incentive to push the application onto others in their social network.