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MARCO TINELLI THE MISUNDERSTANDING ABOUT MARKETING ROI Every time there is a discussion about ROI in marketing and communications, there seems to be a certain blur around the subject. Some think that ROI is about lowering the cost of communications; others think it's about making sure that campaigns deliver more sales, others that it's about increasing the brand equity. |
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PIERRE SANTAMARIA USER GENERATED CONTENT AND WEB 2.0: 50 000 MESSAGES ANALYZED, SO WHAT? After 2 years working on the Womtrack TM (OTO Research analysis of contents, published on the internet by users to deduct consumers' opinions about brands and products or services) it's time to take stock of it. Thanks to thousands of messages analyzed, we can today extract the most important consumer trends and start detecting them from the beginning. |
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29.02 FACEBOOK LAUNCHES BAND PAGES
As suspected, Facebook has been working on a music service to give bands and labels a way to post and sell their own music and music-related items. |
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05.03 ADS ON US MOBILES
Nearly a quarter of all mobile phone users in the US say they have seen an advertisement on their phones in the past 30 days. |
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11.03 GOOGLE - DOUBLE CLICK DEAL
Google's long-anticipated acquisition of online ad service DoubleClick, completed Tuesday is expected to turn the Internet search leader into an even more powerful marketing vehicle. |
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27.03 Trendwatch breakfast
FullSIX France hosts the Trendwatch breakfast, an occasion to present its most up to date release. |
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20.02 FullSIX Germany
FullSIX Germany is now live on the web. Have a look at our activity in the country. |
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28.02 FullSIX France
The agency grows with its people: 15 new creative, consultants and engineers in the last two months. |
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